Dan Holland


A seasoned pricing specialist with a focus on commercial results. 

Over my c. 20-year career I’ve been involved with large pricing transformations programmes working for large insuers (usually starting with the letter A!). I’ve delivered full turnaround programmes with >30%pt loss ratio improvements, and implemented optimisation deliveries increasing profit margins by >£15 per sale. 

I specialise in designing and building all aspects of pricing, delivering end-to-end solutions, and embedding pricing models in PAS from simple tabular-based structures to full unsupervised machine learning algorithms that are compliant with regulation.

  • Designed and delivered Co-Optimisation builds, combining NB and RN optimisations to be GIPP compliant to both the letter and the spirit of the rules.
  • Designed and built the entire end to end pricing structure for 3 startup insurers in the last 6 years.
  • Designed and implemented an end-to-end pricing strategies & structures covering data & products for motor, motorbike, caravan & home.

I provide clients with interim support, upskilling existing teams and delivering large-scale pricing projects. 


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