Sherdin Omar


A seasoned insurance practitioner covering pricing, product, data, and underwriting. 

With 20 years of experience in General Insurance pricing, six of those years at EY, there is not a lot that I have not seen before. From working with raw data, all the way through to building and implementing multiple price optimisation structures and then expanding my experience into Product design, Data (structures, enrichment, transformations and reporting) and Underwriting (docs, footprint, claims inflation and financial plans). I have successfully designed multiple products and features for multiple clients in personal lines. 

Throughout my career, I have challenged current processes, built high-performing teams, and provided innovative solutions to my clients.

  • Designed, built & marketed a PCW data product that now underpins most modern pricing structures. Of the first price optimisation structures in the UK
  • Developed one of the first price optimisation systems in the UK.
  • Designed & built a customer rewards program for motor, that outperformed digital marketing (acquisition and engagement).

I provide clients with interim support (often transforming teams into high-performing teams) or to deliver a variety of projects related to pricing, product, data & underwriting. 


More resources