Privacy Policy & Terms and Conditions

Version 2.0: Last updated: October 2026

1. Introduction

This document has two parts. The Privacy Policy explains how Pebbles collects, uses and protects personal information about visitors to this website and the people we deal with in business. The Terms and Conditions set out the terms on which you may use this website and its content.

This website is intended for business users. It is not directed at children.

2. Who we are

"Pebbles", "we", "us" and "our" means the two companies below, both registered in England and Wales at International House, 36-38 Cornhill, London EC3V 3NG:

  • Pebbles Financial Solutions Ltd (company number 13458976), which provides consultancy to insurers, MGAs and brokers on pricing, products, underwriting and data, and which owns and operates this website.
  • Pebbles Data Solutions Ltd (company number 14837876), which supplies data products and data enrichment services to the insurance sector.

Each company is a separate controller of the personal information it holds. Where both companies use the same information, for example a shared list of client contacts, they do so as separate controllers under an internal data sharing arrangement. "You" and "your" means any user of this website or any individual whose personal information we hold.

Pebbles Financial Solutions Ltd is registered with the Information Commissioner's Office (ICO) under registration number ZB660204. Pebbles Data Solutions Ltd is registered with the ICO under registration number ZC275632.

3. Contact us

If you have any questions about this Privacy Policy, or want to exercise any of your rights, please contact our Data Protection Lead:

  • Email: pfsadmin@pebblesfs.com (FAO Sherdin Omar, Data Protection Lead, or Daniel Holland, Director)
  • Post: Data Protection Lead, Pebbles, International House, 36-38 Cornhill, London EC3V 3NG

We have not appointed a statutory Data Protection Officer because we are not required to. Our Data Protection Lead is responsible for data protection across both companies.

Part A – Privacy Policy

4. We do not hold our clients' customer data

Pebbles does not access, request or hold personal information about our clients' customers, policyholders or claimants. Our data products are designed and checked before each release so that they contain no personal data and cannot reasonably be used to identify individuals. They are built mainly from official statistics and other aggregated sources, and from information about vehicle models.

To develop the market ratings in our data products, Pebbles Data Solutions Ltd uses motor insurance quote data supplied by a price comparison partner under a data sharing agreement. The data is pseudonymised before we receive it: names and contact details are removed and replaced with a reference number, and we cannot identify the individuals. We use it only to build statistical models, and only aggregated rating bands reach our products.

If you are a customer of one of our clients and want to know how your personal information is used, please contact that insurer, MGA or broker directly.

5. The personal information we collect

WhoWhat we collectHow we get it
Website visitorsInformation about your device and how you use the website, such as pages visited, approximate location (country or city), browser type and referring website. This is collected by Google Analytics using cookies (see section 11).Automatically, when you visit the website
People who contact usName, business email address, job title, telephone number and the content of your message.From you, through the contact form on this website, by email or by telephone
Client, supplier and partner contactsName, job title, employer, business email address and telephone number, correspondence, meeting notes, and contract and invoicing details.From you, from your employer, or from publicly available sources such as your company's website, LinkedIn or Companies House
Prospects and event contactsName, job title, employer, business contact details and your marketing preferences.From you (for example at an event or when you sign up to hear from us), or from publicly available business sources
Directors and owners of suppliersName, nationality, month and year of birth and role, as shown on Companies House.From Companies House, when we carry out sanctions and identity checks on new suppliers

We do not ask for, and ask you not to send us, sensitive information such as information about your health, ethnicity, religion or criminal record.

6. How we use your information and our lawful basis

We only use your personal information where the law allows us to. The table below explains what we use it for and the lawful basis we rely on.

PurposeLawful basis
To reply to your enquiry and follow it upOur legitimate interests in responding to people who contact us
To manage our relationship with clients, suppliers and partners, including contracts, invoices and paymentsPerformance of a contract, or our legitimate interests where the contract is with your employer
To send business news, insights and event invitations to business contactsOur legitimate interests in promoting our services, and consent where the law requires it (see section 7)
To understand how our website is used and improve itOur legitimate interests in running and improving our website (see section 11 for cookies)
To carry out sanctions, identity and other due diligence checks on suppliers and clientsLegal obligation, and our legitimate interests in preventing financial crime
To keep records, deal with complaints and disputes, and protect our legal rightsLegal obligation and our legitimate interests
To comply with the law and respond to requests from regulators, the police or other authoritiesLegal obligation

Where we rely on legitimate interests, we have balanced our interests against your rights, and you have the right to object (see section 12). We do not make decisions about you using solely automated processing, including profiling, that have legal or similarly significant effects on you.

7. Business news and marketing

We send business news and event invitations to people at the companies we work with or think may be interested in our services. We send marketing emails to business email addresses, and every message includes a simple way to unsubscribe. We will not send marketing to a personal email address unless you have given your consent.

You can opt out at any time by using the unsubscribe link or by emailing pfsadmin@pebblesfs.com. We keep a record of people who have opted out so that we do not contact them again.

8. Who we share your information with

We will never sell or rent your personal information. We share it only where necessary, with:

  • Our service providers, who process information on our behalf under written contracts that require them to keep it secure and use it only on our instructions. These include Microsoft (email, document storage and collaboration), Webflow (website hosting and contact form submissions), Google (website analytics), Monday.com (CRM) and Xero (accounting).
  • Our professional advisers, such as our lawyers, accountants and insurers, where needed.
  • Between Pebbles Financial Solutions Ltd and Pebbles Data Solutions Ltd, where both companies deal with you.
  • Regulators, law enforcement and other authorities, where the law requires it or to protect our legal rights.
  • A buyer or investor, if we sell or restructure all or part of our business, under appropriate confidentiality terms.

9. International transfers

Some of our service providers, such as Webflow and Google, are based in, or process information in, the United States. Where personal information is transferred outside the UK, we make sure it is protected by one of the safeguards allowed under UK law. These are UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework for certified organisations), or the ICO's International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. You can ask us for more information about these safeguards.

10. How long we keep your information

InformationHow long we keep it
Website enquiries that do not lead to a business relationshipUp to 24 months after our last contact
Client, supplier and partner contact details, correspondence and contract recordsFor the length of the relationship and then 6 years after it ends
Financial and accounting records6 years from the end of the financial year
Marketing contactsUntil you unsubscribe, or 24 months after you last engaged with us. We keep a minimal record of opt-outs so that we do not contact you again.
Supplier sanctions and due diligence records6 years after the relationship ends
Website analytics dataUp to 14 months

We may keep information for longer if the law requires it, or if it is needed for a complaint, dispute or legal claim. When information is no longer needed, we delete it securely.

11. Cookies

Cookies are small text files that a website places on your device. Some are needed for the website to work. Others help us understand how the website is used.

CookieProviderPurposeHow long it lasts
_gaGoogle AnalyticsDistinguishes unique visitors so we can count visits2 years
_ga_<ID>Google AnalyticsKeeps track of your session on the website2 years

We use Google Analytics only to produce statistics about how our website is used, so that we can improve it. We do not use Google Analytics data to identify you, and we do not use advertising or tracking cookies.

UK law allows websites to use cookies for this purpose without asking for consent first, as long as visitors are told about them and can easily object. You can object at any time by choosing "Reject analytics" in the cookie settings link at the bottom of every page. You can also block or delete cookies in your browser settings, or install Google's Analytics opt-out browser add-on. The website will still work if you do.

12. Your rights

You have the following rights over your personal information:

  • Access: you can ask for a copy of the personal information we hold about you.
  • Rectification: you can ask us to correct information that is inaccurate or incomplete.
  • Erasure: you can ask us to delete your information.
  • Restriction: you can ask us to limit how we use your information.
  • Objection: you can object to our use of your information where we rely on legitimate interests. You have an absolute right to object to direct marketing.
  • Portability: you can ask us to send information you gave us to you, or to another organisation, in a commonly used electronic format.
  • Withdrawing consent: where we rely on your consent, you can withdraw it at any time.

Some of these rights only apply in certain circumstances. To exercise any of them, please contact us using the details in section 3. We may ask you to confirm your identity. There is no charge.

We will respond without undue delay and within one month. If your request is complex, we may extend this by up to two further months, and we will tell you within the first month if we need to. If we need more information to find what you have asked for, the time limit is paused until you provide it. Our searches will be reasonable and proportionate.

13. How we keep your information secure

We hold personal information only in our business systems, mainly Microsoft 365, which are protected by encryption and multi-factor authentication. Access is limited to the people who need it, and our staff are trained in data protection and information security. If there is a personal data breach that is likely to put you at risk, we will tell you and the ICO as the law requires.

14. Complaints

If you are unhappy with how we have handled your personal information, please contact us first using the details in section 3. We will acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner's Office:

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: www.ico.org.uk · Telephone: 0303 123 1113

15. Other websites

Our website contains links to other websites, such as LinkedIn. We are not responsible for their content or their privacy practices. Please read their privacy policies.

16. Changes to this Privacy Policy

We review this Privacy Policy at least once a year and update it when the way we use personal information changes. The version number and date at the top show when it was last updated.

Part B – Website Terms and Conditions

By using this website, you agree to these terms. If you do not agree, please do not use the website.

  1. Ownership: this website is operated by Pebbles Financial Solutions Ltd. All content on it, including text, graphics, logos and downloadable material, is owned by Pebbles or its licensors and is protected by copyright and other intellectual property rights.
  2. Permitted use: you may view and download content for your own internal business reference. You may not copy, reproduce, republish, distribute, sell or otherwise use any content for any other purpose without our prior written permission. No ownership rights are transferred to you.
  3. Acceptable use: you must not use this website for any unlawful purpose, attempt to gain unauthorised access to it or to our systems, introduce viruses or other malicious code, or interfere with how it works. We may restrict or withdraw access to the website at any time.
  4. Information only: the content on this website is general information about Pebbles and our services. It is not advice and must not be relied on as such. Our consultancy services and data products are provided only under a written contract with each client, which sets out the terms that apply. We make reasonable efforts to keep the content accurate and up to date, but we do not guarantee that it is.
  5. Liability: to the extent permitted by law, we are not liable for any loss or damage arising from your use of, or reliance on, this website, including loss of data, income, profit or business. Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.
  6. Security: we use reasonable technical and organisational measures to keep this website secure, including SSL/TLS encryption. However, no internet service can be guaranteed to be completely secure, and you should use your own virus protection.
  7. Links to other websites: we are not responsible for the content, cookies or security of websites linked from this website.
  8. Changes: we may update these terms at any time by publishing a new version on this website.
  9. Governing law: these terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.